With the electronic age upon us, we’re seeing more and more direct sales consultants turning to Facebook and other social media platforms for online parties. Some of these online parties are based on necessity when a hostess reaches out across the miles. Some online parties are all about convenience. You mean I don’t have to clean my house, take off my yoga pants, OR make appetizers? I’M IN! Whether you’re a seasoned pro online or a novice looking for ways to expand your business, take a minute and read through (and then incorporate!) some tips for online party success.
1. KISS – Keep it Simple, Sister!
Instinct may tell you that a party is a party, but instinct doesn’t always know best. Avoid one of the biggest flaws in online events by making sure you DON’T try to use your go-to home party script or outline for your online customers. In a home party we typically move through events with three sales goals in mind: the product, the party, and the opportunity. In an online party, pick one. These events are short and focused. Choose your goal and focus on it!
2. Appeal to their senses!
Think about your average home party. Your guests come in and they see your beautiful display. They come up and they touch the products you offer. If you’re selling food, they may even get to taste a sample before they make a purchase. You get it – all of the senses are at play in a home environment. All come together to make a truly memorable shopping experience. Now think about the last online event you attended. How many of your five senses were involved? One. Just one. The online party is all about what you see – the visual experience. Make the most of it and utilize videos and graphics that are eye catching, attention getting, and relevant to your goal. Consider populating the event with some great visuals about your product before you even begin sending invitations out. You don’t ask in home party guests to come and watch you set up your display, so don’t expect online guests to do it either.
3. Hostess Coaching 101
One thing that IS similar to an in-home party is the fact that you still need to coach your hostess. Bring her up to speed (pun intended!) on the fast paced nature of the online party. Plan to spend only 30-60 minutes and make sure that she is committed to being online with you the entire time to help keep the party moving. Her dedication to the event is one of the biggest determinations of success. Suggest that she keep the online event private. Help her personally invite those she feels are most likely to attend and participate. She can use a variety of channels, such as postal mail, email, telephone, private message, and text. You two will be working together to make this a success, so her buy in from the start is a must.
You love your product – you’re excited to be representing this brand… now it’s time to show that enthusiasm! Your guests must buy into YOU before they will buy into what you’re selling them. Keep it light, keep it fast paced, and keep it entertaining. Create a call to action by gearing your posts and comments around those goals you set earlier (without being pushy, of course). Your guests will love you, and they’ll show you by reciprocating your enthusiasm, engaging in the event, and filling their carts!