There are several ways to market your direct sales business, and one popular option is to rent booth space at craft and vendor events in your area. By occupying a booth at a local vendor fair you have a unique opportunity to do some quality one-on-one marketing with your target audience. If done correctly, these types of events can provide a significant return on investment for your business. Checkout these ideas for direct sales vendor events.
There are many different ways to locate events, including:
- Use social media to ask friends and family if they are aware of any events in your area that allow direct sales vendors (some events only allow home made goods).
- Speak to your customers to see if there are any events they enjoy attending each year.
- Reach out to direct sales leaders from other companies in your area for leads.
- Check any community calendars where clubs and churches advertise their events.
- Visit websites like Craigslist and other sites that post events and sales.
- Use search engines like Google to do broad searches in your area. For instance, if you live in Las Vegas, you might search “Las Vegas Vendor Events” or “Las Vegas Area Craft Shows” or some combination of similar terms. When you do this, you may pull up links to sites that ask you to pay for the information before you can view it. However, they typically reveal enough details that you can continue digging for free. The site that comes up may tell you there is an event at Central High School, but asks you to pay a nominal fee to learn more. Rather than paying, simply pick up the phone, call Central High School, and ask to speak to the person in charge of their annual event. Voila! Free information!
- Make a list of the larger or more established schools (public and parochial), churches, clubs, and organizations in your area. Call them to see if they host any events that may be a good fit for your business.
- Once you’ve found a few events to sign up for, be sure to talk to the other vendors present and see where else they go to sell their products.
Question Everything, Assume Nothing
As you venture into the world of vendor events, you will learn that not all events are created equally. Booth prices, marketing, and event organization vary greatly. Be sure to get as much information as possible before you commit to an event. Don’t be afraid to ask questions! You may be looking for a place to sell your product, but at that moment YOU are the consumer.
Some questions you may want to ask include: How long has the event been running/how often does it take place? How many vendors and/or crafters do they anticipate in attendance? How many consumers typically attend the event? What does your booth fee include, and what are the requirements for vendors?
Be mindful of the fact that you may be required to provide your own table, chairs, tent, insurance, etc. It’s best to know all of that ahead of time so that you can make an informed decision as to where to best spend your time and marketing dollars. With proper planning and research, you’ll soon be on your way to additional marketing, sales, customer leads and success!
Interested in learning more about Willing Beauty and joining team Beeyoutifully Made? Contact me today!